ふふ 熱海

ふふ 熱海

Rooted in Time, Refined by Tradition
creatives
TKN・ARCHITECT (supervision & design direction) / Saiun Design (branding & art direction) / BRANCH LIGHTING DESIGN (lighting)
ATAMI 2024
ふふ発祥の地であり、日本リゾートの原点である熱海
遠い昔から旅人を迎え入れ、癒してきた場所
自然が織りなす四季を、五感の全てで感じることができる場所
熱海の地に根ざした、時を超えて息づく老舗旅館の風情
その佇まいは、ただ懐かしいのではなく、静謐な歴史を背負いながら
今もなお新しい息吹を感じさせる
和の心、伝統と現代が交わるこの空間に
ひとつひとつに想いを込めて仕立てた家具が溶け込み
ゆっくりと時を重ねていく
季節ごとの移ろいを肌で感じ、心で味わう
心と体を解き放つ場所であることを、訪れるたびに実感する
Atami -the birthplace of Fufu, and the origin of the Japanese resort.
A place that has welcomed travelers since ancient times,
offering healing and quiet retreat.
Where the changing seasons, shaped by nature’s hand, can be felt with all five senses. Rooted in this land is the enduring spirit of a traditional ryokan.
Its presence evokes more than nostalgia -
it carries a tranquil history, yet breathes with quiet renewal.
In this space where the heart of Japanese culture meets the present moment,
furniture, thoughtfully crafted with care, blends seamlessly into the atmosphere,
gathering time slowly and gracefully. The shifting seasons touch the skin,
savor it with your heart.
A place that sets body and soul free -each visit brings you back to yourself.